StageCoach Is easily one of the most popular Country Music Festivals and ran by the same Company as Coachella. During 2020 we all saw in end to concerts, especially music festivals. So, to pay tribute to what has been enjoyed Pre-Pandemic, I thought it would be a fun side project to redo their logo.
StageCoach Country Music Festival takes place in California, which made it tricky to tie Palm Trees and Sunshine, to a traditional country style. In my sketches you will see many of the ideas I went through (tell me which one you would have chosen). I could have gone many different routes, but I chose the one that I thought would be understood the easiest, that also would tie-in with the current StageCoach branding style.
After finalizing the logo, I decided to put the logo to the test, by creating mock-ups that would be usable to the brand.
Please, tell me what you think! What would you do different?
